Scicon receives SAED cash investment to open new Italian manufacturing plant

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ASG International SLR’s Scicon label has received investment capital from specialist investment firm South African Enterprise Development Proprietary Limited.

A first result of the capital investment will soon take shape with the opening of a new 4,000 square meter office and manufacturing facility in North Italy. This will cater for Scicon, as well as it’s sister brand Ftech custom cycling clothing.

“With the arrival of SAED, ASG intends to capitalize on the groups strong position in South Africa and to accelerate international expansion and growth through a newly established European headquarter in Italy, in a sector that provides exceptional growth opportunities,” says Heinrich Dannhauser, ASG Group founder and ASG international CEO.

To support the growth strategy of the Scicon brand, ASG International is recruiting and will soon announce specific marketing activities to support the brands growth strategy.