FSA has announced that two-time Giro D’Italia winner Ivan Basso will become a brand ambassador for its portfolio, as well as sister-brand Vision.
Having spent a chunk of his career on bikes decked out with FSA components, the brand said in an announcement: “Ivan Basso perfectly represents the brand’s values: style, many years of experience in top-level international competitions and sports. He is an Internationally known, world-class athlete, and has a good reputation in the cycling world, so this cooperation is an enormous momentum boost for us.”
Claudio Marra, CEO at FSA Europe, added: “Signing Ivan is a fantastic step for FSA and Vision. His global profile, charisma and individuality, ambition – all these things make him a perfect ambassador for our brand. We’re delighted to have him as a partner, and we’re looking forward to what’s to come.”