J.Laverack Bicycles to host preview ahead of new store launch

J.Laverack Bicycles will celebrate its 10th anniversary with a special archive sale and preview event on 25–26 July 2025 at its new flagship location in Rutland.

Visitors will be treated to a curated pop-up experience featuring leading cycling brands and exclusive anniversary offers. Taking place at The Provender Store, which is set to officially open in November 2025, the event will showcase products from ÆRA Components, Tailfin and Gtechniq. The Provender Store is envisioned as a hub for the cycling community, designed to “inspire cyclists and showcase J.Laverack’s dedication to craft, innovation and community.”

The store will feature a curated showroom displaying the full J.Laverack range, including the acclaimed J.Laverack Aston Martin .1R. Additional highlights include a café, a secluded rear garden terrace, a dedicated Fit and Spec Studio and a fully equipped workshop. The space will also host regular events, community rides and brand activations.

“The Provender Store is the next chapter in our story, a space that celebrates not only what we build but who we build it for,” said Oliver Laverack, Co-Founder of J.Laverack Bicycles. “This preview is a rare opportunity to see our new home ahead of its full restoration.”

Looking ahead, J.Laverack Bicycles is planning a series of events and experiences, including Rutland Roubaix, a major new annual ride launching in June 2026, guided rides through Rutland and surrounding counties aboard J.Laverack bikes, and bespoke cycling weekends and corporate hospitality experiences

To mark its milestone year, the brand has also launched a vlog series documenting the transformation of The Provender Store from architectural detail and café creation to workshop design. Episode One is available now, offering a behind-the-scenes look at the journey so far.