Tuesday, 25 August 2026
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Jurre Schipper joins FFWD Wheels

Jurre Schipper, son of founder Henk Schipper and general manager Idsart Schipper’s brother, will join FFWD as global sales manager as of June 1st. His arrival deepens the family roots in the company and strengthens the company’s FFWD’s commercial impact.

Jurre Schipper brings with him a fresh perspective, international experience, and a love of sports and entrepreneurship. His new role will focus on deepening relationships with dealers, distributors, and global partners.

To start, the focus will begin with partnerships within the Benelux, which will be shortly followed up with a strategic expansion in Europe and Asia.

Schipper said: “I am really looking forward to getting to know FFWD’s existing relationships and building my own network. In the coming period, I will immerse myself in everything related to our products and markets in order to further promote the quality, service, and customer service for which FFWD is known.”

FFWD has enhanced its position as a premium brand with a clear signature with the new addition to its staff. The company is known for its wheels built in-house in the Netherlands, with a strong design, and personal attention given to each customer.

Schipper added: “Get confident. Go fast. That’s what FFWD stands for. I strongly believe in the power of a family business: short lines of communication, a clear vision, and deep commitment. My goal is to make that energy tangible for all our partners worldwide. And coffee? I love to drink it together, so don’t hesitate to get in touch.”

FFWD has recently added two new sales executives in an effort to shake up the distribution route into Ireland. 

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