Justin Gottlieb becomes Yuba’s sales & marketing leader for the Americas

Justin Gottlieb, formerly a fixture of the team that organised Interbike each year, has joined electric cargo specialist Yuba Bikes as its Sales and Marketing Leader for the Americas.

Filling the newly-created role, Gottlieb brings more than 20 years’ experience from a career that spans the cycling, sporting goods and medical industries. Prior to his stint at Interbike he held leadership role with the American Bicycle Group, The Baby Jogger Company and Hudson Medical Products.

“The cargo bike category is in its infancy state in The Americas, while the momentum in Europe is steadily rising,” said Benjamin Sarazin, Founder and CEO of Yuba. “Justin’s experience, maturity and strong relationships in the industry is what we need to help accelerate growth with our retail partners in The Americas. I’m excited to have him on-board, and I’m confident that our retailers will be as well.”

Gottlieb will lead the U.S. operation based in Cotati, CA, and will develop an outside sales team to help build relationships with the retail channel and drive sales. Additionally, he will provide leadership to the internal Yuba marketing team for all domestic efforts.

“I’ve been an advocate of the e-bike category for many years,” said Gottlieb. “This, combined with my belief that the cargo segment presents a growth opportunity for retailers, makes for an exciting
opportunity for me as well. I’m looking forward to working with Ben, the Yuba team and getting back to the supply-side of the business.”

Separately, Yuba and Accell North America recently ended a distribution agreement that had been in place since 2014. Yuba will now be the sole distributor in The Americas, streamlining the process for retail partners.

Justin is now contactable here.