KASK introduces UK dealer-direct distribution, launches new helmet collection

KASK has established a new business unit, KASK Sport & Safety LTD, which serves as the dealer-direct distributor for KASK helmets, alongside its sister brand KOO Eyewear, in the UK.

KASK Sport & Safety LTD will manage all distribution and sales of KASK helmets and KOO eyewear, providing enhanced service and support for retailers and customers across the UK.

According to the company, dealer-direct distribution can help it “respond more effectively to the increasing demand and emerging opportunities” in the UK market.

“The decision aligns with our broader strategy to expand and strengthen KASK and KOO’s presence in the UK, ensuring a more comprehensive and efficient distribution of our products,” said Diego Zambon, General Manager of KASK.
KASK also appointed John McVey as UK Sales Manager, who will lead the new business unit moving forward.

Recently, KASK ask launched the new Cloudy Sunset Collection, consisting of 10 new options to the existing palette of Elemento, Protone Icon and Utopia Y colorways, encompassing both glossy and matt finishes.

“With the launch of the Cloudy Sunset Collection, we’re bringing a fresh aesthetic to some of our most popular, high-performance helmets, inspired by the breathtaking skies we’re treated to in Bergamo at dusk,” said Marco Galli, Marketing Director of KASK Cycling.

“These new colorways provide riders with a new, sophisticated way to express their style whilst also benefiting from KASK’s renowned performance and safety, and we’re thrilled to introduce this expanded range of options.”