Eurobike is soon to move into the social space with its Connect platform; a digital asset that hopes to link all levels of the supply chain much in the way social media networks do.
Set for launch at the show, Connect will enable users to make and manage connections, find and compare products and present their own company to others.
“Gaining a clear market overview beyond the trade fair can be a complicated business. With Eurobike Connect, we are offering a digital platform for all market participants to meet each other and communicate easier. As such, we are leading Eurobike and the industry into the digital future,” explains Head of Eurobike, Stefan Reisinger.
When Eurobike Connect goes live it will be the result of more than a year’s planning, preparation and implementation by Reisinger and his team.
Together with the digital agency Scholz & Volkmer, who are responsible for concept and implementation, the idea is to deliver a modern, specialised networking tool with intelligent search and supply functions, individual profiles and international bike contacts. The concept is based on research conducted with international bike industry experts, who were consulted regarding future challenges and requirements.
Contacts and product will be searchable with filters able to be applied for better results. Businesses will be able to present themselves with their own easily maintainable company profiles to showcase their products and provide information.
Exhibitors at the show will automatically be registered with a free account for the year they attended, while others, including individuals, can register for a free profile.
“Such a demanding product remains an interesting challenge beyond its launch – this applies to us too. First, we aim to work together to win over users and then grow in a healthy manner with further features and finer search filters,” says Peter Post, managing director Scholz & Volkmer, who were also responsible for implementing the new Eurobike website (eurobike.com) earlier this year.
Peter Post will be proving an initial insight into Eurobike Connect the day before the show starts during his presentation on the new digital industry platform at the “Bike Biz Revolution – Conference for Visionaries”.
The Eurobike Connect market launch is planned for October 2019. Interested parties who want to join the starting line-up can register early for a company profile to benefit from a 30% discount on annual membership.