Kevin Burton joins Ultra Sport EU as Brand Manager for Berria Bikes

Ultra Sport EU has announced the appointment of Kevin Burton as the new Brand Manager for Berria Bikes.

The announcement highlights that, as the Brand Manager for Berria Bikes, Burton will be responsible for overseeing all aspects of brand development and marketing, with a focus on driving growth and expanding market share.

“We are thrilled to have Kevin Burton join our team as the Brand Manager for Berria Bikes,” said Neil
Staples, Sales Director at Ultra Sport EU. “Kevin’s extensive experience and proven expertise in the bike
industry will be invaluable in further strengthening the brand and driving its success. We look
forward to working closely with him to elevate Berria Bikes to new heights.”

Ultra Sport EU announced their distribution partnership with Berria Bikes, an independent producer of performance bikes, based in Albacete, Spain, in the lead up to COREbike 2023.

Commenting on his new role, Kevin Burton stated, “I am honoured to join Ultra Sport EU and lead the
marketing efforts for Berria Bikes. The brand has a strong reputation for producing exceptional bicycles, and I am excited to contribute to its continued growth and success.”

The Spanish brand has seen a new investment partner come onboard, and launched its first UCI Mountain bike World Cup team, with a 4 rider roster, in the past 6 months.

For more information about Ultra Sport EU and its distribution of Berria Bikes in the UK, please visit
www.ultrasporteu.com or contact kevin@ultrasporteu.com.