Saddleback announce Feedback Sports distribution

Feedback Sports, with a range of products seen in World Cup pits, Pro Tour service course, and home workshops, has announced a new UK and Ireland distribution partnership with Saddleback.

The brand, synonymous with premium  bike repair stands, portable trainers and bicycle storage systems, is seen as a natural fit for the Saddleback product portfolio.

With an emphasis on lightweight, portable, and elegant solutions for discerning cyclists at every level, Feedback Sports range of products are popular among bike repair enthusiasts and professional race mechanics alike.

“We’re pleased to partner with Saddleback to reach our brand fans plus new customers in the United Kingdom,” said Feedback Sports founder and CEO Doug Hudson. “The professionalism and calibre of service offered by the team at Saddleback is in perfect alignment with our values as a brand. It’s important for us to work with compatible distributors and this is an ideal fit for Feedback Sports.”

Feedback Sports President Jeff Nitta had this to say of the new partnership, “Over the years, we’ve come to know the folks at Saddleback through mutual connections. Agreeing to establish a business relationship has been a positive evolution and we look forward to growing our business in the UK.”

Andy Wigmore, owner and Managing Director of Saddleback Ltd adds, “We have long been admirers of Feedback Sports and its very capable team of people. Their performance focused ethos perfectly augments and enhances our family of brands, bringing a much-requested line of products into the fold.”

“We have learnt to rely on many of their best-in-class products at events we have attended over the years, with many of us in the business using their work stands and storage devices at home. Feedback Sports is an excellent fit with the rest of our performance brand portfolio, and we are supremely confident that we can expand and continue the good work previously done in this market..”

With the of the brand into the Saddleback portfolio, the distributor reinforces its position as the first port of call for all performance cycling requirements.

Feedback Sports products are available now, with more stock arriving shortly.

Retailers can contact their area representative for more details, or contact the customer services team via info@saddleback.co.uk as well as 01454 285285.