Lazer has agreed to provide free cycling helmets to Sported as part of the ‘Buy One, Save Another’ programme, in the UK between March 1st and the May 31st 2021. For every 10 helmets registered, Lazer will donate a Compact helmet to Sported through online cycling retailer, Freewheel.co.uk.
This is a European-wide initiative from Lazer which aims to support NGOs and ensure that as many people as possible are cycling safely. In the case of Sported it is especially important that young people are riding safely and are protected. It also gives an opportunity for anyone that buys a Lazer helmet to do their part to help a worthy cause by registering their helmet at https://www.lazersport.com/uk/bosa/. The website will be live on Monday next week.
Kellie Parsons, Marketing Director at Freewheel, said: “We are thrilled to be supporting Sported as part of the ‘Buy One, Save Another’ campaign. It is a fantastic charity that holds very similar values to us and we love the idea of giving all young people the same opportunities to reach their potential. Hopefully these helmets will encourage more young people to cycle and fall in love with the sport.”
Nicola Walker, CEO Sported said: “We are delighted that Lazer and Freewheel.co.uk have chosen to support us with the ‘Buy One, Save Another’ campaign. We are keen to support our groups up and down and the UK, particularly as they encourage young people to get active after lockdown and we hope that the helmets will help to encourage more young people to cycle.”
Sported runs its services free of charge and therefore relies on donations and financial support to keep its groups afloat. Donations can be given here: https://www.justgiving.com/sported/donate