Limar USA continues growth trajectory
Limar USA LLC has signalled it’s intention to expand the brands presence in the market for 2023. With the brand continuing to grow, spring 2023 will see the introduction of several new products, and the addition of more sales representatives to cover key US regions.
“We are extremely excited about our expanding collection of helmet models, including supporting the Astana team with a new road model, ” said Giovanni Caporali, Co-President. “We will also add more mountain offerings and reveal the anticipated eyewear that will be worn by the Israel team.”
Limar will introduce 3 new helmet models and an innovative line of eyewear at the Sea Otter Classic this April. The helmets will cater to the road and mountain bike categories while the performance-oriented eyewear will give athletes several options to choose from.
Bianca Bernardi, Co-President, said, “I have been traveling with our growing sales team, region by region, as we sign more sales reps. We have a total of 13 sales personnel in the most important markets in the USA. Alberto Nicoli, CEO of Limar, will be joining us to meet with dealers and editors at the Sea Otter Classic, as well.”
The My Limar programme continues to support teams across the United States, with custom helmet graphic designs to match their team colourways. With low minimum quantities and special pricing, the program has been popular.
Limar USA will be at the Sea Otter Classic in booth B97 from April 20-23. If you would like an appointment with your local rep or another Limar representative then please email bianca@limar.com
In the UK Limar is distributed by Chicken Cycle Kit.
