London Bike and Triathlon Show owner ceases trading

The owner of the London Bike and Triathlon Show, Newtimber Media, has ceased trading having had its hand forced by the uncertainty surrounding the trade show calendar in the wake of Covid-19.

For Frazer Clifford, who bought the event from Telegraph Events in 2018 having served on its team for eight years prior, the journey going it alone has unfortunately been a rocky ride.

He told CI.N today: “The team have done everything in their powers to keep the business running and working to deliver a 2021 show. However, the delayed restart of exhibitions and mass participation events has left us not knowing the future of any events in 2021. The only outcome now for Newtimber Media is to sadly cease trading.

“Business recovery specialists are in the process of recouping funds from our suppliers and our clients will hear from them in due course with what will happen next. A sad end to what was a successful event. We are wishing the industry good health and success in the future.”

Prior to the takeover, Telegraph Events managed the London Bike Show for four years. In total the show spanned a decade. In a move away from consumer shows Telegraph Events also sold the Rouleur Classic to Gruppo Media prior to Rouleur’s further sale in March this year.

It goes without saying that 2020 has been a turbulent year for the exhibition and events industry with cancellations near unanimous globally. In trade show terms, as found in CI.N’s in-house research, there is also a growing contingent of bike shops and workshops that are opting not to attend more than one key event in a calendar year.