Telegraph Events has sold the London Bike and Triathlon Show to Frazer Clifford’s Newtimber Media.
Clifford will be a familiar face to many visitors to the exhibition having worked as the sales director on the event for the past nine years. He told CI.N that long-term colleague Matt Letch will also join Newtimber Media in an enhanced business development role.
Clifford told CI.N: “I want to thank The Telegraph for helping steer a great show over the last four years. The LBS and Tri are now stand out shows in the Bike and Tri calendar. The growth through The Telegraph has been invaluable. It has been a great ride for me, one that started nine years ago, but as from Monday, my training wheels come off.”
Effective as of yesterday, the sale of the event has immediately resulted in a change of dates, with the 2019 event set for the last weekend of March. It is hoped that the extended daylight hours will open scope for outdoor additions to the exhibition.
Some additions and enhancements to the show are already being looked at for next year; improved E-test track to really show off the capabilities of the bikes potentially alongside an Urban CycloCross race in and around ExCeL. The Accelerator run that launched this year will progress. Some new partners are also requesting a sportive from the ExCeL, a registration in the halls before the event and a free ticket to return the following day to give any riders a chance to see the show.
Telegraph Events has been moving away from B2C exhibitions in recent times, having also handed over the Rouleur Classic to Gruppo Media, the publisher of the road cycling journal, which takes sole control from 2018. The 2018 Rouleur Classic will run from Thursday November 1 to Saturday November 3 2018 at Victoria House, London. There are further ambitions to take the Classic overseas, starting in Australia.
Ruth Carter, Managing Director of Telegraph Events, said: “I’m delighted that Frazer will be leading the future development of the show. Small businesses are hugely important to The Telegraph and the community it serves, and being able to support Frazer on this journey is a really proud moment for us. He and the team have worked tirelessly to create these highly successful, award winning events and we wish him every success. Telegraph Events will continue its focus on growth and expansion across its vast portfolio of events.”