The London Bike Show has partnered with national cycling charity Cycling UK to launch the inaugural Women’s Cycling Awards.
The awards, which celebrate female talents and achievements from across the world of cycling, will see the winners announced during the opening day of London Bike Show on 27th March at ExCel London.
Having achieved a 29% female attendance figure at its 2019 show, The London Bike Show is looking to continue to provide a more inclusive programme for this year’s show, and hopes the awards will showcase the increasing level of interest in women’s sport and encourage greater participation.
Official transport stats indicate one million UK women cycle regularly (defined as at least three times a week) – three times lower that the number of men regularly getting in the saddle.
Geraldine Reeve, Show Director and member of the Women’s Cycling Awards judging panel, said: “We’re very excited to team up with cycling UK to launch the Women’s Cycling Awards. Both Cycling UK and the London Bike Show are really passionate about getting more women cycling, so we’re delighted to recognise the people who provide the inspiration to do this.”
Consisting of 12 categories, 11 of which have had shortlists selected by a panel of high profile women working in the cycling industry, the awards include categories ranging from Pro Rider of the Year to Volunteer of the Year and Unsung Cycling Heroine. An outstanding achievement award will be given to one of 11 category winners who has stood out in their efforts to promote women’s cycling.
The shortlist has been put to the public vote since 7th February via the Cycling UK website. Cycling clothing manufacturer Primal Europe has provided unique prizes for the award winners.
Cycling UK’s Head of Engagement Helen Cook added: “When you look at people cycling on the roads or trails, you’d think cycling in the UK is dominated by men. That’s anecdotal evidence but the official statistics prove it.
“Cycling UK’s work with the London Bike Show isn’t going to change this fact magically overnight, but events like the Women’s Cycling Awards and our Women’s Festival of Cycling are steps to empowerment needed to bring about change. When we finally have parity among the sexes in cycling numbers, then the UK will be able to call itself a true cycling nation.”
View the full list of awards categories and shortlist nominees, and cast your vote, here.