Look partners with Raleigh UK Ltd for pedals and cleats distribution
Starting May 1st 2023, Look pedals and cleats will be distributed in the UK by Raleigh UK Ltd. In making the announcement Raleigh UK Ltd emphasize a particular focus on building brand relationships with independent bike dealers keen to carry a range of Look pedals and cleats in store.
The new partnership ensures distribution of pedals and cleats to all areas across UK, demonstrating Look’s commitment to grow its market share in the UK.
Look’s pedals range – made in France – include the renowned Keo range for Road, X-Track and Roc range for MTB and Trail, as well as Trekking and Urban ranges – offering dealers a comprehensive range of pedals across all riding disciplines.
Of the announcement, Alex Felis, Global Export Sales Manager, Look Cycle International comments, “Look is proud to be a true global brand with a reach and popularity that has been earned through a dedication to product innovation and excellence. This includes a strong and ever-growing presence in the UK, where athletes have shown an unwavering appetite to ride Look pedals for many years.
We welcome this new partnership with Raleigh UK Ltd, a leading bike and parts distribution specialist in the UK. It will allow Look to benefit from Raleigh’s high-quality service and dedicated support to their retailers”.
“We have been looking for the right partner to expand our reach into the pedal market for some time and when conversations began with LOOK, we knew there was a great fit and synergy between our businesses. We are excited to welcome LOOK into the Raleigh portfolio and deliver the great plans we have established together.” comments Peter Hunt, Raleigh UK’s Head of Brand and Marketing.
For retailers interested in becoming a Look stockist, please contact your account manager or contact sales@raleigh.co.uk for more information.
For Raleigh, the arrival of a range of urban pedals in the Look range will have been particularly appealing, with the brand championing cycling as transport and promoting the accessibility of cycling, through a number of campaigns and activities.
