Lyon Cycle announces strategic partnership with milKit

Lyon Cycle has announced its strategic partnership with milKit, the tubeless tyre solutions innovator, provider of trail-side tools and accessories.

This collaboration aims to bring milKit’s cutting-edge products to a wider audience of cyclists, enhancing their riding experience and simplifying tubeless tyre management.

Tubeless tyres have become increasingly popular in recent years, however, maintaining and setting up tubeless tyres can sometimes be challenging. milKit has sought to address these concerns by developing solutions that make tubeless tyre management more accessible and user-friendly.

Lyon Cycle has positioned itself as a providing high-quality bikes, parts and accessories, which, the business points out, makes it the ideal distributor for milKit’s range of products. The partnership will enable Lyon Cycle to offer an even more comprehensive range of cycling products, reinforcing its distributor relationship with cycle shops across the UK and Ireland.

“We are excited to partner with milKit to bring their game-changing solutions to our customers,” said Jordan Lunn, Cycle Market Manager of Lyon Cycle. “At Lyon Cycle, we are dedicated to enhancing the cycling experience, in turn allowing customers to Venture Further and milKit’s products align perfectly with this mission. Whether you’re a professional racer or a weekend warrior, on a road or mountain bike, milKit’s range will simplify your tubeless tyre management and trail-side fixes to ensure a smoother ride.”

milKit’s product lineup includes the Valve System, milKit Tubeless Booster and new milKit Hassle’off tool system. These products make tyre inflation, sealant installation, and trail-side maintenance easier, ensuring that riders spend less time fixing and more time riding.

“We are excited to join forces with Lyon Cycle to make our products more accessible to cyclists across the UK,” said Aaron Zehner, Head of Marketing and Communications of milKit. “Lyon Cycle’s reputation for excellence and dedication to customer satisfaction aligns perfectly with milKit’s commitment to innovation and quality. Together, we’ll ensure that cyclists in the UK have easy access to our cutting-edge solutions, enhancing their riding experience.”

Lyon Cycle welcomes interested stores to get in touch regarding becoming a milKit dealer.

With POS solutions, dedicated support and game changing products, there has never been a better time to retail milKit.