Upgrade become new UK distributor for Styrkr
Upgrade have announced the introduction of Styrkr to the portfolio of brands available to the UK dealer network.
Styrkr, pronounced ‘stir-kuh’, which means “strength” in old Norse, is said to have been designed to give everyday athletes the strength to go further, with brand centring its focus around fostering a strong sense of community.
The brand points out that its fuel range – UK manufactured, GMO free, and Vegan Society approved – is the culmination of many months of research and development with one clear focus: to help everyday athletes reach their next endurance goal. Styrkr seeks to enhance performance by introducing supplements tailored to provide athletes with increased energy and resilience, regardless of dietary choices.
Christian Sanderson – Endurance enthusiast, Founder and Managing Director of STYRKR: “We are delighted to announce our partnership with Upgrade Bikes as we continue our rapid expansion into the UK cycling dealer network.”
“It became evident from our initial conversations that teaming up with Upgrade, given their substantial cycling industry knowledge, reach, and influence, was a pivotal step in our global ambitions and to establish Styrkr as the number one endurance sport nutrition brand within the UK.”
Mark Noble, Head of Marketing, Upgrade Bikes: “Styrkr is an incredibly impressive brand and quality of the product is amazing, moreover it’s all competitively priced with decent margins for the retailer, and it’s made in the UK. We’ll have POS stand units and bike shop display materials and will be at Rouleur Live this weekend. The brand has definitely hit the ground running with awareness and digital ad campaigns, plus they support events and sponsor key athletes. It’s the complete package. Christian, Sam and the team at Styrkr are ambitious to take the brand to the next level, and we’re perfectly placed to help them do that with the right retailers. This is a win-win for everyone.”
Styrkr Products are available now from Upgrade Bikes, ready to order.
