Lyon Equipment partner with 7mesh for UK sales from 2022

Lyon equipment has announced that it will be responsible for 7mesh UK sales, from spring/summer 2022, on an agency basis.

Jordan Lunn, Head of Lyon’s Cycle Division said: “Whilst 7mesh is still a relatively new brand, they carry an incredible heritage with their founders bringing years of experience from one of the most well respected brands within the outdoor industry to the world of cycling. The brand prides itself on making Alpine grade apparel, an area of the cycle clothing market that we feel is currently underdeveloped yet fits incredibly well with Lyon’s aim to provide equipment and expertise to allow people to “Venture Further”. With 7mesh products being designed and tested in Squamish, BC, they too are familiar with seeing all four seasons in one day; something that is all too common in the UK and makes their range highly relevant to our shores.”

Jordan Lunn recently joined Lyon Equipment as its new Cycle Market Manager, following his long term position as Ison Distribution Halo and HT Components Brand Manager.

John Zopfi, Global Wholesale Leader at 7mesh said: “we see great synergy between us and Lyon with both businesses having emerged from the outdoor industry. Lyon is a highly respected distributor and has many long standing relationships with its collection of premium brands. It was important for us to find a dependable partner that could help us grow 7mesh sustainably in a key market like the UK, so we are incredibly excited to see where this partnership will lead.”

The brand will be lead in the UK by Ed Braithwaite, who said: “Having come from a background of outdoor instruction and mountain bike guiding, I have all too often witnessed the importance of dependable apparel. Over the past few months the team at Lyon have been putting a range of 7mesh pieces through their paces across road, gravel and mountain bike disciplines and have been repeatedly impressed by their fit and attention to detail across the range. We are thrilled to work closely with a brand that we feel is quickly becoming the golden standard in cycling apparel, and giving more people the opportunity to push their boundaries without being limited by their clothing.”

Lyon are currently seeking premium retail partners who are looking to be part of 7mesh’s growth story in the UK.

Jordan Lunn can be contacted on +44 (0) 7931 229230 or via email on [email protected]

Ed Braithwaite can be contacted on+44 (0) 7535 807847 or via email on [email protected]