Moore Large announce Richard Staton as new regional sales manager
Moore Large have announced that Richard Stanton joins the business as part of the expansion and restructure of their external sales team, to improve account management and business development in the North and Scotland.
Richard had previously spent twenty years as part of the sales team at UK cycling parts and accessories distributor Maddison.
His new role will see him take ownership of Scottish and Northern England territories for cycling accessories at Moore Large, covering brands such as Lake, Oneal, e*thirteen, Alpina, Tru-Tension, and house brand Everything to Cycling.
Meanwhile, former accessories representative for the North and Scotland, Richard Provan, will move into bicycles, representing leading house brand Forme Bikes and globally established brands Tern Bikes and WeThePeople. Provan has been a trusted member of the Moore Large sales team for the past ten years, building solid relationships with independent dealers across Scotland.
On joining Moore Large, Staton comments, “I’m delighted to be joining Moore Large at such a pivotal point in the company’s history. From day one, it is clear there is a huge body of work underway to revolutionise how they serve their customers and remain loyal to the IBD in the face of economic difficulty. Moore Large is backed by a strong heritage and is deeply rooted in the industry. Despite colossal changes in the cycling landscape, their core values have always remained the same, to put the independent shop first.”
Provan states, on switching from accessories to bike sales, “Working with our customers over the past ten years has been a pleasure. The variety and diversity of our IBD network is vast. Taking the time to understand individual requirements and meeting the passionate people behind the stores is what makes everything worthwhile. I’ve worked across the Moore Large bike division before. I’m excited to rejoin the bike team, especially with some major product development scheduled for 2023.”
Forme continues to go from strength to strength, with more additions to the range planned for early 2023, including an exciting new collection of road and gravel bikes.
“I’m thrilled to have Richard as part of the bike team. He brings a wealth of experience, trust, and expertise to our business and has built strong relationships with our customers over the past decade. We’ve got ambitious plans in place for the next twelve months; Richard will play a critical role in bringing those plans to fruition,” said Adam Biggs, Director, and Co-owner of Moore Large.
Head of Sales Richard Williams says, “having the right people in the right place is essential as we move into 2023. No one could predict the challenges and changes our industry would face over the past few years, and there are a few hurdles to overcome. However, with challenges often comes opportunity. With multiple factors now driving a surge in new and experienced cyclists taking to the saddle, we need to be ready to respond to market demands. I am confident that our customers are in safe hands with Richard Provan and Richard Staton in our team.”
The long-standing cycling distribution business was acquired on 19th of April 2022 by its current board of directors: Dale Vanderplank, Adam Garner, Adam Biggs and Andrew Walker.
Retailers can contact Richard Staton via mobile 07814769144 or email richard.staton@moorelarge.co.uk and Richard Provan via mobile 07971 991635 or email richard.provan@moorelarge.co.uk
