Madison reveals product highlights on show at iceBike*

With just three weeks to go until iceBike* 2019, Madison has revealed further details about what new products visitors can expect to see at next month’s show.

There are over 250 new products at the show from the likes of Lazer, Shimano, Park Tool, PEARL iZUMi, Ogio, Profile Design and many more. IceBike* will take place at Arena:MK between 19th and 21st February. Here is a glimpse of some of the new gear that will be on show…


Lazer is celebrating its 100th birthday at this year’s iceBike*, with a Belgian party on the Wednesday evening and an influx of new products to show off. The new Bullet 2.0 is the star of the show with improved aerodynamics, cooling technology and visor – expected to be a firm favourite in the pro peloton this year. Also marking the brand’s birthday is the Century helmet featuring an adjustable cap to improve aerodynamics or air-flow, depending on the situation. Both products can be seen at the show.


Shimano will be out in force at iceBike* this year. The latest Shimano STEPS technology will be on display and visitors can try the new E5000, E6100 and E7000 units on the e-Bike Test Track. Shimano softgoods will also be a real focus on the stand, as the SS19 range will be exhibited alongside a sneak peak at AW19 which is still under wraps. The RC901 shoes will also be taking some of the limelight, and visitors are encouraged to check out the new PRO gravel bags, handlebars and long travel Koryak dropper posts.

DT Swiss

DT Swiss will be exhibiting its 2019 wheel range,and visitors are encouraged to head to the stand to speak to them about what’s new for this year. The new F535 suspension fork will also be at the show for those that haven’t yet had a chance to get a hands-on with the product. There will also an show-only staff offer, with full details to come.

Profile Design

To help mechanics and shops with bike-fitting services, Profile Design is launching the new Sizer bar. This new bike-fitting tool has been created to help riders measure their handlebar width. By flipping up the quick release, the Sizer Bar can be adjusted match riders to their perfect handlebar size. It therefore removes the laborious process of swapping handlebars and is definitely something a bit different to see at the show.


Get a first look at the new 100% recycled Convoy Collection in the Alpha Range by OGIO at iceBike* and get expert advice from OGIO representative, Henrick. These bags are made with recycled polyester yarns from plastic bottles that are specifically engineered to meet fabric performance and durability specifications. Visit the Ogio stand at iceBike* to find out more.

This is just the tip of the proverbial iceberg and there are more news and show offers to be announced in the coming weeks. Retailers are encouraged to register now at

Madison has also confirmed its seminar schedule for iceBike* 2019 with another impressive line-up of speakers from inside and outside of the cycling industry, and the concept store is also making a return at this year’s event.

Hayley Everett

Multimedia Reporter

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