Madison to exclusively carry Thule’s Yepp bike seats

Having recently been acquired by the Thule Group, Madison has now become the exclusive distributor for the Yepp portfolio in the UK.

A market leader in the Danish and Benelux markets, Yepp’s portfolio has begun to evolve under Thule’s guidance and that an expanding bike seat portfolio is due going forwards.

The products give maximum child comfort and a safe, custom fit thanks to the adjustable padded 5-point harness. Due to the use of EVA (like in Crocs shoes) the child sits comfortably in the soft and shock-absorbing seat. Yepp also has added visibility thanks to a built-in reflector and safety light attachment point. The nature of the material makes Yepp Bike Seats easy to clean and to keep dry due to the seat’s water-repellent materials.

Chris Brattle, Thule and Yepp brand manager at Madison, said: “It is great to have Thule Yepp bike seats on board and we can’t wait to get started. We have had great success with Thule’s range of products over recent years, so the addition of Yepp is a perfect match for what we already do. The brand will be exhibiting at iceBike* later this month, so we’d encourage all our dealers to come down and find out more about the excellent range of products.”

Sven Willems, Marketing and Sales Director Bike Seats at Thule, said: “At Yepp, we manufacture smart and functional child bike seats with a personality, designed for everyday rides. The brand is committed to using unique materials in its products that differentiates it from its competitors. We have a range of multi-coloured, award-winning seats that puts design and safety at the heart of all of its products and are really excited about the next chapter of our story with Madison.”

All Yepp Bike Seats are available to order now in Madison B2B.

The Thule Yepp stand at icebike* will offer show-exclusive stocks in deals.