For the first time, cycling consumer show ‘Spin’ will host an exclusive Trade Lounge, as part of a media partnership with CyclingIndustry.News.
With some unique new features and a move to the historic Olympia London for 2017, the three day consumer Festival is set to further build on its reputation for bringing through new talent and innovation in the cycling market.
Event director, Alex Daw commented: “Spin steps up a gear with the move to Olympia. This gives us more room to house both the audience-pulling marquee brands, as well as retain the cultural and fashionable edge, ensuring we remain a hot-bed for established and newcomers to the industry. With an engaged demographic reaching across London, the Home Counties and beyond, 2017 is the right time to join us. We are actively seeking discussions with brands across the market regarding a new or reconsidered presence at Spin.”
That presence, we were told, is far from limited to exhibitor space. In fact, Daw explained that the he and the team at Mercury Cycle Events are encouraging brands to think outside the box. Already a race; rides into the show and a series of activations are planned throughout the festival, as well as invited product and thought leaders to present in The Summit theatre.
It is within The Summit that you’ll find panel discussion delivered by the likes of Graeme Obree LCC, Chris Boardman and The Guardian but also a guest appearance on the Friday of the show from us here at CyclingIndustry.News.
CyclingIndustry.News Editor Mark Sutton commented: “Spin has captured our imagination by letting us in on a number of the interactive content ideas planned for the May exhibition, some of which we can’t wait to tell the trade about in the coming weeks. I’ve always enjoyed Spin’s vibe and have found the show incredibly valuable in recent years in discovering unique and emerging talent within the industry. Innovation looks set to become one of the key themes of the 2017 show. With that in mind we’re thrilled to co-host a trade exclusive lounge for potential buyers and brands to get to know each other.”
Indeed sole traders, Kickstarter drives and start-ups are to be offered subsidised stand space within a dedicated ‘Platform’ area of the show, presenting an excellent opportunity for entrepreneurs to get in front of not only the cyclist, but to also present to invited buyers from within the industry and beyond.
“We’re looking forward to welcoming a wide range of exhibitors,” concluded Daw. “In the coming weeks we will reveal more of the planned show content. Spin gives brands a unique opportunity to showcase the potential of their product lines to the affluent urban, commuter, road and lifestyle audience in London and the South East.”
Keep an eye on CyclingIndustry.News for more on the Spin Cycling Festival as it progresses.
Complimentary tickets to the 12th to 14th May exhibition will be available to the Trade direct from us. We will send details through of how to claim these next month.
– Prospective exhibitors are able to contact Mercury Cycle Events here. (link to [email protected])