Magura and Bosch digital customer portal goes live
Magura Bosch Parts and Services (MBPS) has delivered a new customer portal as part of its digitalization strategy.
What this means for the bike businesses handling the pair of brands hardware and software is an expansion of the MBPS digital service offering with the new “myMBPS“ portal. The new customer portal is designed as a central service and cooperation platform between MBPS and specialized retailers. The existing online shop will be integrated into the portal and will offer MBPS customers important self-service functions right at the start, such as overviews of orders, booked training courses and the option of retrieving invoices where required.
The technological basis of the “myMBPS“ portal also enables the simple integration of additional functions.
“In the future, MBPS, as a ‘Partner of Choice’, will gradually add more useful functions to the customer portal to enhance customer relationships and respond even better to the needs and requirements of specialist retailers,” says Elena Strohm, who is Head of eCommerce at MBPS and responsible for the portal.
Digital service, complaints processing and the expansion of extensive self-service functions will also be included in the portal’s range of functions.
MBPS shortens the processing time for service requests, offers customers a high degree of flexibility and provides a single point of contact for a broad spectrum of topics.
In recent years, MBPS, the joint venture of Magura and Bosch eBike Systems, has already implemented important steps in its company-wide digitalization strategy and expanded its digital service offers for specialist retail partners. For example, last year saw the launch of the first digital on-demand training platform with the MAGURA TechAcademy brand training offer. Due to the consistently positive response, the MAGURA TechAcademy will be continued in 2022.
The introduction of the myMBPS portal will enable the brands represented by MBPS to enhance their services by offering them centrally. MBPS follows a single sign-on approach, which enables customers to use all the services securely and conveniently with just one log-in.
“The future will be even more digital. We create the digital interfaces between specialist retailers and our premium brands for an optimal user experience and improved collaboration. New services also play a role here, as does the continuous development of the platform into an indispensable part of daily work,” says Timo Kieninger, Director of Marketing and Sales.
