Magura appoint Ben Simmons as new area sales manager for south UK

MAGURA Bosch Parts & Services has announced that it is strengthening its cooperation with specialist dealers in the UK and has appointed Ben Simmons as its new area sales manager.

Timo Kieninger, Director of Marketing and Sales, said: “Our current network covers a growing 5-digit number of dealers in Europe, and growth is still being driven by all the main markets in the EU, plus the very important market in the UK. This step we are taking will expand our activities in the UK.”

In recent years, Tony Barton (Sales & Service Manager Aftermarket UK) has been very successful with his management of the UK market. However, a second person will now strengthen the MBPS sales activities. The UK sales territory will be divided into two parts (North and South). Tony Barton will continue to work near to MAGURA Bike Parts UK Ltd Leicestershire office and take over the northern sales territory, while Ben Simmons will manage the business in the southern part of the UK.

Simmons has more than ten years of first-hand knowledge of the industry and brings a wealth of experience to his new position. His earlier positions include Area Account Manager at ZyroFisher, Brand Manager at Paligap and Marketing Manager at Wiggle.

The Tony Barton and Ben Simmons team will also operate under the leadership of Roland Danner. “Given the high rate of growth in the market, I’m delighted that our UK team has now been strengthened with Ben Simmons. He not only has the necessary experience in the bicycle industry, but his past in professional cycling will also infuse our business with a lot of passion and ensure that our brand continues to push onwards and upwards in the UK!” said Danner.