Magura debuts new digital TechAcademy platform

Magura has launched a digital learning platform under the TechAcademy banner that will now offer specialist dealers expert knowledge on demand.

The advantage of the new digital training is its unrestricted availability. All participating dealer employees will be able to access the training content online and at any time. When they pass an online test, the participants receive a personal certificate and the Magura TechTalk as a reference work. The training content is available in four different languages and primarily targets sales and workshop employees.

This digital and personalised learning platform is a supplement to the existing training concept and part of the consistent development of the training offer for specialist dealers. The Magura TechAcademy from MBPS reduces the training effort for specialist dealers and maintains the high quality of the previous training series.

“We recognized the need for flexible online learning content, even before the Covid pandemic. We have already gained good online training experience with our successful live webinars, so we’re now looking forward to taking the next big step with the Magura TechAcademy. Our comprehensive and high-quality training content will be available to our customers from today on, time- and location-based and in multiple languages,” says Timo Kieninger, Director of Marketing and Sales at MBPS.

The range of available languages is also a new feature of the online training courses. The TechAcademy videos are available to participants in a total of four different languages: English, French, German and Dutch. This is MBPS’ response to the growing dealer network throughout Europe and the high international demand for professional training.

“Our dealer network in Europe has been growing steadily for years, but we haven’t yet been able to meet the demand for classroom training in every country. Thanks to the TechAcademy, we can now offer a comprehensive range of training courses in Europe, increasing knowledge in the trade about the MAGURA brand and giving it a solid international position for the future,” continues Timo Kieninger.

In addition to the now-expanded online training courses, classroom training and live webinars will also be offered in the future. All three formats are part of an overarching training concept designed to meet the needs of as many dealers as possible.

MBPS is planning to return to classroom training courses in 2022, but until then, the company is relying entirely on the newly created TechAcademy for the remainder of the year.

Magura TechAcademy training content:

The Magura TechAcademy has six learning modules of approximately 40 minutes each. Each of four modules will provide information on Magura product groups, with the content allocated to product and service information, ranging from detailed explanations of product features to practical tips on bleeding a product and troubleshooting.

Two of the modules will cover interesting facts about the company, plus information about the services provided by Magura Bosch Parts and Services.

The firm’s experts Stefan Deyerler (Magura Area Sales Manager South/East) and Dominik Voss (Marketing, Content & PR Manager) will be guiding the participants through the modules.

Four hours of knowledge in six modules:

• Module 1: Presentation of training options, Magura history and production “Made in Germany”.
• Module 2: The Magura HS rim brake: models, installation and maintenance.
• Module 3: The Magura MT disc brake: models, tuning, installation & maintenance.
• Module 4: The Magura MCi and CT disc brakes: models, installation and maintenance.
• Module 5: Magura services, warranties and sales support.
• Module 6: New product launches in 2022 – video will be provided when the product is first launched.

Registration & participation:

A dedicated website offers participants a pleasant learning experience, information about their learning progress and the possibility to review content that perhaps needs a second or third look to make sure it’s been understood. The website also has helpful links and documents for downloading.

In addition, all the participants will be provided with the exclusive Magura TechTalk workshop manual, which contains all the technical information about Magura products and their maintenance. Magura will also certify successful participation with a personal participant certificate following a short knowledge test.

Participation in the six training modules costs €19. Booking the courses is done exclusively in the www.magura-b2b.com webshop. Please note that only registered MBPS dealers can participate. One registration per participant is mandatory due to the personalised certificate and the individual learning progress. You can learn in your own time between now and March 30th, 2022.

All the information is found here www.magura-techacademy.com