Mivice announce North America Sales Development and Support hire

Ebike component specialist Mivice has announce the expansion of its North American support with the appointment of Brad Accettella as the new North American Business Development and Sales executive.

The announcement highlights that Accettella brings with him a wealth of experience in the bicycle industry, having previously served as Chief Operating Officer (COO) of Brooklyn Bicycle Co. and Director of Product & Supply Chain for Guardian Bikes. Prior to that, he held the position of Director of North America for Eddy Merckx Cycles USA.

“With his extensive background and expertise in the bicycle industry, we believe Brad will play a pivotal role in further developing and expanding our presence in the North American market.” says Horst Schuster, CEO of Mivice Europe GmbH (pictured here).

About Mivice:

Mivice, founded in 2017, has production and global administration offices based in Ningbo, with R&D development centres in Shenzhen and Wuhan, China. Mivice Europe GmbH in Bamberg, Germany, leads the brand’s international sales, marketing, and service management.

In January the business announced it had won a Design & Innovation Award (DI.A) in the road components segment with the M080 Rear Hub Motor System.

“Our mission is to create a better life through smarter and cleaner technology,” said Accettella. “Mivice is committed to actively operating in the industry as a global leader, with over 170 employees worldwide, of which 1/3 are dedicated to the product development department.”

Mivice has filed for more than 60 patents in the last 5 years. With the business positioning itself as an innovation leader, delivering products of the highest quality and service.

With the addition of Brad Accettella, Mivice states the business is poised to accelerate its growth in North America, catering to the increasing demand for innovative UL certified e-drivetrain systems in the
region.

For North America product inquiries, email: brad.accettella@mivice.com