Free marketing and e-commerce webinars tailored for bike shops are being made available during the coronavirus lockdown.
Put together by digital marketers Two Octobers, the webinars were put together for US bike shops, but hit on universal themes appropriate to most bike retailers.
Registration is now open for the webinars, which take place on 9 April and 20 April, both at 11am MST (5pm GMT).
Noah Learner, Two Octobers’ Product Director and founder of Bike Shop SEO, will tackle forming “a go-ahead plan for how to push your bike shop through unchartered territory”. He and Matt Donovan, the owner of Dedham Bike Shop, will share from strategies and learnings they’ve gathered in the last few weeks.
“In a time of unparalleled uncertainty, bike shops and other local businesses have been thrust into a position of discomfort, wondering how their businesses can make it through. Do you have a go-ahead plan to bridge the gap between how you once conducted business and what your future state needs to be? We’re here to help.
“We’ve triangulated e-commerce and marketing questions and concerns from dozens of bike shops who are facing similar challenges across the US. How can I turn on my online shopping cart? How do I go from just doing business to doing business well? What should I leverage in the digital marketing space: PPC, social, email?”
There are more details on the Two Octobers site.
We’ve pulled together some of the resources available for bike shops and distributors during the current Covid-19 disruption.