Moloko Cycling: Crowdfunding bike rental powered by community

Tuesday, 16 August 2022 Simon Cox

As keen cyclists, Paul & Alex have known the joy of cycling for over a decade. When Covid hit, they found ways to support friends & family to get into cycling and avoid the key barriers to entry of complexity, expense and fear.

They founded Moloko’s bike rentals to provide affordable access to hi quality bikes alongside friendly support services so that everyone can fully access the joy of cycling and all the mental/physical benefits that come with it.

Moloko is now 12months old and they’ve already laid strong foundations to serve their growing community. Progress to date includes:

16+ key cycling brand relationships in progress with more in the pipeline
200+ monthly bike rentals over the last 12 months
Website launched & London Studio opened in July ‘22
Moloko’s social audience grew 103% in the last 3 months with 21k+ followers & 1.6million accounts reached

Moloko’s key cycling services include 1-2-1 support to find your ideal bike to rent or buy, friendly organised group rides for every level, curated cycling tours plus a library of pre-planned routes to help you get the best out of cycling with tips and recommendations on great kit from their affiliate partners.

Thanks to strong relationships with a range of international and local brand partners, Moloko are able to provide demos for a wide range of bikes, experiences and kit. Commercial partnerships in the pipeline including; Sigma Sports, Pearson Cycles, Ribble bikes, Universal Colours clothing, Kask helmets, Koo eyewear, HotChillee cycling tours and Fettle bike workshops.

The UK cycling market grew by 45% in 2020 with an estimated value of £2bn and 7.5m Brits cycling regularly. This trend has been identified across the globe, which provides Moloko with huge headroom for growth as their London-based formula can be replicated in cycling hubs in major cities worldwide.

From August 16th 2022 Paul & Alex are offering investors the opportunity to become a part of the movement, – investing from as little as £10, via their Crowdcube page – buying shares in Moloko Cycling Ltd. Sign-up only takes 2 minutes.

Investor incentives include:

£10+ Breakaway rider: 1 months subscription to Moloko Tours & 15% off Universal Colours
£100+ Most Combative Rider: 3 month subscription to Moloko Tours & 15% off Universal Colours
£500+ Best Young Rider: 6 month subscription to Moloko Tours & 15% off Universal Colours, discount with Lakes, Pyrenees, Suffolk based accommodation partners
£1000 + QOM / KOM Jersey: 1 year subscription to Moloko Tours + 1 month entry level bike rental, 15% off Universal Colours, & 1 night stay with Lakes, Pyrenees, Suffolk based accommodation partners
£10’000+ Sprinters Jersey: Lifetime subscription to Moloko Tours + 3 month entry level bike rental, 15% off Universal Colours, & 3 night stay with Lakes, Pyrenees, Suffolk based accommodation partners
£25’000+ Yellow Jersey: Lifetime subscription to Moloko Tours, 15% off Universal Colours, & a free Specialized road bike

Moloko have already made a fast start and secured over 50% of their funding target – so the opportunity to invest is moving faster than Mark Cavendish at a TdF sprint finish; don’t miss your opportunity to invest in a community based start-up focused on bringing the joy of cycling to a wider audience.