NBDA Cost of Doing Business report returns after 7 year gap

Wednesday, 17 August 2022 Mark Sutton

The National Bicycle Dealers Association has announced the return of its Cost of Doing Business study, last published seven years ago.

Published with support from bike sales network Bike Exchange, the study will be released this week, giving retail readers the ability to benchmark their results against others by region, sales volume, type of store, and more. The report allows retailers to spot differences between their indicators and those of highly profitable retailers, while helping guide suppliers and manufacturers with what margins may work best for retailers.

The cost of the report is $399, and it can be purchased on NBDA’s website, but current members will receive a $50 discount. BikeExchange is also offering a free copy for its current members and new members through the end of the year. And as thanks for retailers who supplied data for the report – and as further incentive to do so in the future – NBDA will provide them with a free copy of the report along with an individualized Company Performance Report which provides an overview of their strengths and weaknesses relative to the aggregated data.

Heather Mason, President, National Bicycle Dealers Association says of the U.S. retail market study: “It’s the only data report of its kind and one of our most requested reports. Retailers can use the information to compare their store with other retailers, both alike and of variant. This can allow them to spot differences and make corrections as needed to improve performance.

“Suppliers and manufacturers can also use it as a guide to what margins may work best for retailers,” Mason adds. “A brand that understands the real importance of taking action to help their authorized dealers earn a fair and equitable net profit will certainly appreciate the CODB study data.”

To help better understand and utilize the CDB Report, NBDA is also offering an exclusive online webinar at 1:00pm EST on August 31, entitled: Key Insights 2022 Cost of Doing Business Study. The 45-minute webinar (with subsequent Q&A session) – which is free, and only available to NBDA and BEX members and brands who purchase the report – will break down key insights from the report and help participants better understand how they can use the data. NBDA President Heather Mason will host along with Guest Expert Jay Townley, Founder Partner of Human Powered Solutions.

Taylor Essick, CEO of ASX-listed BikeExchange said of the firm’s involvement: “NBDA’s Cost of Doing Business Report is an invaluable resource for independent bike shops and manufacturers of all sizes across our industry. BikeExchange and Kitzuma Cycling Logistics are proud to sponsor this latest edition; we know it will provide guidance and support as brands manage their businesses – particularly as our industry faces some of its most challenging circumstances. We thank the NBDA, bicycle retailers and manufacturers everywhere for their perseverance and unwavering commitment to our sport.”

For a similar insight, but specific to the UK marketplace, CyclingIndustry.News’ annual report likewise draws on hundreds of retail businesses who report on trends in the marketplace, investments and supplier relationships, among many other factors. This report is now available at a discounted rate of £500 by contacting the editor here, while sponsorships conversations about the 2023 edition have begun for those with an interest in shaping future market research.