Distribution Archives

Saddleback on Cannondale: “We’ve been preparing for this for a long time…”

We’ve not been short of seismic news in the industry recently, but the arrival of Cannondale and FOCUS at Saddleback

Bob Elliot has become exclusive distributor for Tubolito in the UK. The brand has three cornerstones: light products that reduce

Officine Mattio has appointed Spoken Vélo as its exclusive agent in the UK and Ireland. The strategic partnership between Officine Mattio and Spoken

After a short time away, Fulcrum Wheels is returning to the UK cycling trade thanks to a new distribution deal

Eco-conscious outdoor lifestyle brand VOITED has appointed Ultra Sport as its exclusive UK distributor. From 1st April 2025, Ultra Sport

Oxford Products has signed a deal to distribute HJC helmets to the UK cycling industry. Joining a limited number of

HKT is joining the Upgrade Bikes portfolio of brands with immediate effect, available to the UK dealer network. As seen

As seen in the flesh earlier this week at the 20th edition of COREbike, Windwave has partnered with Fabric to

The dust is still settling: Following a tumultuous period for the bike industry, there’s plenty of evidence that there’s still

SeaSucker has joined the Upgrade Bikes portfolio of brands available to the UK dealer network, with immediate effect. The upcoming

Modern gravel bike pioneer OPEN Cycle has chosen Silverfish UK as its exclusive distributor for the UK & Ireland. Founded