OPEN Cycle links with Silverfish UK as exclusive distributor

Modern gravel bike pioneer OPEN Cycle has chosen Silverfish UK as its exclusive distributor for the UK & Ireland.

Founded by cycling luminaries Gerard Vroomen and Andy Kessler, OPEN has spent over a decade pushing the boundaries of performance, comfort and versatility.

The highly anticipated 2025 product line includes the revolutionary new CONCEPT U.P.PER frameset. Combined with Silverfish’s deep-rooted passion for premium bikes and outstanding dealer support, the timing couldn’t be better, said the duo.

Andy Kessler, co-founder of OPEN, said: “Silverfish was the clear choice for us. After meeting the team, I had no doubt they were the right partner – our values, passion and love for great bikes align perfectly. Over the years, our paths have crossed many times through brands like Easton and Yeti, and now we’re thrilled to have OPEN join ‘The Fish.’”

Silverfish UK’s Managing Director, Matthew Osborne, added: “At Silverfish, we live and breathe riding on dirt. OPEN has always been on our radar, not just as industry leaders, but as the brand that defines gravel excellence. Many of our team already ride an OPEN and I have no doubt that number is about to grow! OPEN is a perfect fit for Silverfish and we can’t wait to introduce these legendary framesets to our network. Huge thanks to Andy, Gerard and the team for trusting us with their iconic brand.”

The partnership kicks off at COREbike at Whittlebury Hall, Towcester, where UK retailers will get their first look at the all-new CONCEPT U.P.PER frameset. Silverfish invites dealers to visit its stand and experience the next level of gravel bike innovation first-hand.

Retailers interested in becoming authorised Open Stockists can find out more by calling 01752 843882 or emailing [email protected].

There’s more on the ever popular gravel sector here.