ESI Grips appoints Lyon Cycle as exclusive UK distributor
US grip manufacturer ESI Grips has appointed Lyon Cycle as its exclusive UK distributor. Through this partnership, ESI Grips offers
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Distribution
Ergotec joins MAGURA Bosch Parts & Services portfolio as partner brand
Bicycle component manufacturer Ergotec has joined the MAGURA Bosch Parts & Services (MBPS) portfolio as a partner brand, effective from
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Castelli and Sportful establish direct distribution to UK and Ireland’s bike shops
MVC Group UK Ltd has been established to bring Castelli and Sportful to the trade in the UK and Ireland,
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Upgrade Bikes appointed UK distributor for Boyd Cycling
US wheelset manufacturer Boyd Cycling has appointed Upgrade Bikes as its distributor in the UK. According to Upgrade Bikes, Boyd
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BCF expands Nukeproof distribution network with seven new partners
Belgian Cycling Factory (BCF) has appointed seven international distributors for the Nukeproof brand, XXXX. The distributors span multiple continents and
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SEKA Bikes appoints Kuga Sports as UK and Ireland distributor
SEKA Bikes has appointed Kuga Sports as its exclusive distributor for the UK and Ireland markets. Through this new partnership,
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Accell and Bikmo team up to protect riders and reward retailers
Accell UK & Ireland has developed a partnership with specialist cycle insurer Bikmo, enabling customers of several brands to enjoy
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Windwave now bringing Brembo MTB brakes to UK bike trade
Windwave has been appointed UK distributor for Brembo mountain bike brakes. The innovative Italian brand develops advanced solutions for vehicles
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Kross re-enters UK bicycle market with new distribution partnership
Kross Bikes has appointed Hykeham Wholesale to distribute its bicycles in the UK market, marking the brand’s return after several
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Silverfish to distribute Troy Lee Designs to UK bike dealers
Troy Lee Designs has revealed a new distribution partnership with Silverfish UK, which, as of 1 June 2026, is the
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Marches Parts Co to distribute Bridgedale Bike Socks in UK and Ireland
British sock manufacturer Bridgedale has signed a distribution agreement with Marches Part Co Ltd. For over 100 years, Bridgedale has been
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