Norfolk’s Pedal Revolution acquires titanium specialist retailer Fatbirds

Titanium road bike specialist FatBirds has announced a merger with Norfolk’s Pedal Revolution.

Moving into a new destination store on the Nelson Business Park in Kings Lynn, currently under refit, Fatbirds will showcase Van Nicholas, Enigma, Nevi, Kinesis UK and J Guillem bikes within the new hybrid store, which will continue to offer a demo experience for customers wanting to buy into the high-end metal. The branch is expected to open during March.

The store is anticipated to be offer a welcoming environment for customers, building in a coffee lounge, workshop, showroom and much more.

In announcing the pairing, the firm has recruited a new staff member in Jorge Vieira.

Fatbirds’ Hunstanton store is now set to close in the coming weeks, with the team moving over to the new store as part of the merger.

Established in 1998 Pedal Revolution also operates stores in Norwich and Gorleston-on-sea.