Northwave to ship direct to dealer in North America from September

Italian maker of biking shoes, apparel, and accessories Northwave will begin shipping direct to North American dealers from September, the brand has confirmed.

Northwave retailers will be able to access an expanded offering of models and colors via Northwave reps and through the newly launched website.

Northwave products will no longer be available through Hawley-Lambert.

Michele Battocchio, Director of sales and marketing for Northwave, said of the move: “We are grateful to our friends at Hawley-Lambert for their support of the Northwave brand over the past years. It is time for a new chapter in Northwave’s history, during which our aim is to have a closer, more direct, and more mutually beneficial relationship with our retail customers and improve service for our end users, as we grow the Northwave brand in the North American market.”

The revised sales and distribution system further allows Northwave more direct ability to monitor MAP policy and compliance.

Northwave has brought on sales staff to directly serve retail customers in Canada and the U.S. Contact Info: