Outdoor Retailer (OR), the largest US trade show for the outdoor industry, has announced the introduction of bikes at its Winter Market, taking place 5-7 November.
According to the announcement, cycling brands and suppliers will be invited to join outdoor exhibitors, retailers, bike dealers, buyers, and advocacy organisations on the show floor in Denver this autumn.
Outdoor Retailer, owned by Emerald Exhibitions which announced the cancellation of 2019’s Interbike trade show at the tail end of last year, will not be using the Interbike label.
Marisa Nicholson, OR Vice President & Show Director, said: “We’re excited to bring outdoor and bike together at Outdoor Retailer as we launch the winter season. It’s a natural fit for bike to be part of Outdoor retailer. Our data indicates that we already see over 3,000 buyers attending our show who purchase for bike, so incorporating the category make the show even more valuable.
“Additionally, retailers, dealers, and buyers will have the opportunity to discover new brands and products, expand store offerings, and make new connections to support their businesses.”
Clinics, bike-focused education, and product testing will be integrated alongside exhibiting brands from across bike categories at Winter Market. The scheduled sessions and bike display areas will reside in a new zone within the show floorplan, called The Park.
Amy Roberts, OIA executive director, added: “Outdoor Industry Association welcomes the bike community into Outdoor Retailer Winter Market in November. OIA ConsumerVue research shows that someone who is a hiker, climber and camper is often a road or mountain biker too, making this a great opportunity for the outdoor and bike communities to align.
“The addition of bike allows retailers to efficiently see more product under one roof. We look forward to working with the bike advocacy groups on efforts that increase recreation funding and promote increased outdoor and bike participation. The OIA Sustainability Working Group also meets at the November show, making it easier for bike brands to accelerate supply chain sustainability improvements and meet customer expectations.”
In June, Outdoor Retailer Summer Market returns to Denver and the Demo Experience moves to a new location. This year, the Demo Experience will be situated on the swim beach and 1,400 acre lake at Chatfield State Park in Littleton, Colorado. The trade show runs from June 18-20, 2019, at the Colorado Convention Centre, with the demo taking place one day prior on June 17. Registration for Summer Market is now open.