Tuesday, 12 November 2024
News

Panaracer & Focal Events partner on Dirty Reiver

Panaracer and Focal Events Ltd are excited to announce a new partnership for the Dirty Reiver for 2023 and beyond. Panaracer, distributed by ZyroFisher in the UK and Ireland, will be the title sponsor, with SRAM, Weldtite and Lauf also supporting to allow the UK’s largest gravel event to continue to grow.

Close crop of Panaracer Gravelking fitted to rear wheel of bike in workstand with tools in backdropThe event will now be known as the Panaracer Dirty Reiver and with 3 exciting new courses for 2023, including a new start loop, there is a course for everyone. The 200km course will remain the flagship distance with a 65km and 130km option for those who want to give it a go but aren’t quite ready for the longer course. Based in picturesque Kielder Forest, the home of gravel, the Dirty Reiver is one of few UK-based events offering 200km all off road!

Dirty Reiver flyer

Focal Events say; ‘It has been a privilege to have worked with Panaracer from the very beginning of Dirty Reiver, back in 2015. They have seen the development of gravel over the years and understand the relationship between the rider and our event. Gravel King tyres are iconic and have always been the tyre of choice at Dirty Reiver, so we couldn’t have found a better partner to work with.’

Panaracer Global Go-To Guy Jeff Zell commented; ‘Dirty Reiver has been the foundation of gravel events in the UK and is quickly becoming the benchmark for events around the globe. We’re thrilled to partner with the Focal Events team to continue the great tradition of Dirty Reiver.’

Dirty Reiver will welcome other new brand partnerships for 2023, as well as seeing many existing partners return. A full list of all brand partners can be found on the newly launched website, www.dirtyreiver.co.uk

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