Panaracer unveil new logo and brand identity

Tyre manufacturer Panaracer has unveiled its new logo and brand identity, celebrating its history of technologies and innovations while looking to the future with a new, modernised look. The changes have been made in a bid to reflect its ongoing commitment to the bicycle community.

The Panaracer logo has been modernized into a sharper, more simple form, representing an ever-rolling set of tyres.

The new corporate colour, “Panaracer Purple”, blends the previous blue brand colour, signifying dawn, with the colour pink, a colour of passion.

In addition to the change in logo, Panaracer has also rolled out its new slogan ‘Life Cycling Partner’ and its mission: To provide outstanding tyres that bring confidence, reliability, and excitement to your riding, and sustainable value to society.

Jeff Zell, Panaracer’s Global Go-To Guy, said: “We really like the simplicity and clean lines of this logo, as well as the continuation it represents. From your first bike to your last, we make tyres that are reliable, technologically advanced, and that bring you constant joy no matter who you are or where you ride. When you invest in a pair of Panaracer tyres, you get a cycling partner for life.”

Zyrofisher is the exclusive distributor for Panaracer in the UK and Ireland.