Peaty’s Products hires Jake Gray and Logan Argent

Maker of bike maintenance and care solutions Peaty’s Products has added a pair of staff to the team, recruiting Logan Ardent as its new Product Manager and Jake Gray as the Head of Marketing.

Logan has been a Product Manager for over 15 years in the bike trade, having previously worked for Charge, Fabric and Cannondale where he was hugely influential in developing new product ranges. Peaty’s says that, with this in mind, accounts can expect to see a bunch of new drops from Peaty’s in 2023 as it continues to expand the product portfolio.

Jake Gray joins the business as the new Head of Marketing. Jake brings experience with him having previously been Marketing Manager for Scott Sports for the last nine years. The business says “Having Jake on board will bring a new dedicated focus to our marketing efforts to help ensure that Peaty’s premium product offering gains the exposure it deserves.”

The maintenance and care label told CI.N that while it expects “market conditions to be extremely tough in the coming year, Peaty’s are taking every measure to make sure shops can rely on the brand.”

Peaty’s Products are distributed to the UK bike shop sector via Silverfish UK, contactable by phone on 01752 843882.