PON Bike and Orbea in the COREbike mix for 2023

Quickly following on from the announcement that GT Bicycles will now call Pon Bike Performance home, the distributor has confirmed a debut appearance at COREbike 2023 (for which you may register here).

Also joining the roster for a debut appearance will be Basque bike manufacturer Orbea, Kids Ride Shotgun, Schwalbe and Gtechniq Bike, plus Endura, EBCO Ltd and CyclingIndustry.News return to the Whittlebury Hall line-up.

“When the opportunity arose to present the PON Bike Performance brands at Whittlebury next year, we couldn’t say no. Supporting the existing GT dealer network is a key priority for us and being at the show helps with continuity for the brand and will be the first opportunity for us to meet the dealer base and introduce them to the new team,” said Phil Stephenson, UK Marketing Manager. He adds “our first-ever presence at COREbike also means we’re able to speak to new and existing dealers about the other great brands in the line-up and it goes without saying they can expect to see some suitably eye-popping product on display in Suzuka.”

The PBP UK team, which many folk will recognise as the Jungle Products team, will be resident in the Suzuka room at COREbike. Regular visitors will note this has been home to GT for the past five shows.

“Orbea has built a global following amongst enthusiasts with models for road, gravel, MTB, urban and juniors, plus eBikes across the range. With our ‘MyO’ production system we are able to create dream bikes for passionate users by allowing dealers the flexibility to customise bikes for their customers to their exact specifications. The opportunity to own a unique Orbea and really stand out from the crowd is proving to be a big hit with fans of the brand. It’s our first COREbike and we’re looking forward to showing off the latest bikes and welcoming dealers and press into the Orbea room,” said Damian Hackett, Orbea Country Manager UK and Ireland.

Visitors can meet the Orbea team in the Melbourne room at Whittlebury Hall.

The organisers are introducing a new badging system for 2023. All approved visitors will receive a e-ticket on a sheet, which they need to print out before attending the show. On arrival at Whittlebury the ticket barcode is scanned and then the sheet is folded up into a wallet/lanyard. The barcode also gets scanned at the restaurant for the complimentary lunch, so there’s no more panicked pocket searching to locate lunch vouchers.

The COREbike event will take place on the 19th to 21st of February, 2023. In addition to complimentary lunches for dealers and press, there are two complimentary tea and coffee stations (one located directly opposite the Orbea room and one located between ISON and 2Pure).

The sat nav postcode for those arriving by car is NN12 8Q.