Primal adds stock rotation scheme for independents

Primal has introduced a stock rotation scheme to assist its retail partners in increasing their sell through.

Offering two windows to exchange throughout the year, the label is upping its appeal to independent bike shops, for whom it already offers custom print services, as well as competitive pricing.

Introducing the scheme to visitors of The Bike Place, Primal’s James Smith told CyclingIndustry.News: “We’ve just ten premium level independent partners in the UK at present, so with our stock rotation program and low minimums i’d encourage dealers to get in touch as we ramp up our offering.”