Primal and Limar link for European custom helmet design scheme

Primal Europe has partnered with NRG4 Cycling to offer a custom Limar helmet programme for cycling clubs and teams across Europe.

Primal Europe’s director James Smith said: “Here at Primal Europe, we are always looking for innovative ideas to ensure our riders are kitted out head to toe in the best kit. We could not think of a better partner than Limar to do this.”

Clubs and teams are now invited to get ahead of the programme before general release. The custom helmet program will give the opportunity to brand Limar helmets with their logo’s and design marks. Pictured above is an example created for the Mid Devon Cycling Club.

Andrew Perry from NRG4 said: “We’re very pleased to convert the good relationship that we’ve had with Primal Europe for years in this new partnership which offers benefits to both existing Limar customers, as well as Primal Europe’s”.

Clubs or Teams should visit www.primaleurope/custom or email for more information.

Related: Craig Middleton departs NRG4 for international Limar role.