Primal seeks premium retailers for HT.A active urbanwear

Primal has announced a new collection of active urban lifestyle wear, building in-the-saddle primperformance into everyday style.

Seeking independent retail partners, the clothing lines are designed to blend in within the office environment, but to bear cycling specific features such as expandable pockets, zipped ankle cuffs, reflective accents and strategic stretch panels.

Judith Smith, director at Primal Europe, said: “This is an incredibly innovative range of urban wear, functional performance for the modern cyclist”.

Dealers interested in taking on the range can view the HT.A collection here and make contact via