Bike maintenance brand Pro Cycle Care is reportedly the first company of its type to offer all liquid products in refill pouches, with the firm aiming to set a standard for responsible packaging for bicycle cleaners and lubricants.
The firm said that while the cycle industry has long been kinder to the environment than many others, it was clear that – as an industry – there is too much use of single use bottles, with a pressing need to look to the future, reduce plastic consumption and ensure all products are biodegradable.
All Stage 1 products will be launched with 50% extra free (1.5ltr instead of 1ltr). All pouch products will trade at a 10% (minimum) below bottled products. All pouch products will also be coming with anti-tamper closures.
The firm added: “Opportunities like this do not come around very often! Be part of the revolution and help spearhead this ground-breaking and exciting innovation. Retailers and consumers have been asking for packaging like this for a couple of years, here at PCC we listen to our customers and dealers and PCC have delivered what they have asked for.”
The bike trade is increasingly asking itself searching questions on how it can perform more sustainably. With global calls to make the Covid-19 recovery ‘green’, there are opportunities for bicycles to play a greater role in protecting the environment, so now might be a good time to get the house in order.