Project E2 nutrition, a rebranded off shoot of CNP, has gone live with Fli Distribution and is now available for shops to carry.
A departure from the muscle building image that CNP has become famous for, E2 is instead targeted at sporting performance. CNP formerly supplied Team Sky and British Cycling, so the business has form in fueling athletes.
Colin Williams at Fli told CI.N: “There’s no buy in, retailers can jump right in on the B2B and order whatever they like; there’s a full range of products ready to ship.”
Available lines include boxes of 15 38 gram gels, 500 gram and 1.6kg powders, boxes of 12 60 gram energy gels, as well as Hydro Tabs sold in boxes of 10, or as a single tube.
To enquire about stock, contact Fli here.