Light-emitting and reflective cycling specialist, Proviz Sports, is celebrating its 10th anniversary this year.
The campaign will be a digitally-led activation supported by social media, with the aim of giving customers the confidence to carry on with outdoor activities in darkness by wearing high-end enhanced visibility items that will stand out and be seen.
Through the campaign, Proviz aims to connect with its core audience of runners, cyclists, outdoor enthusiasts and commuters by asking them to submit their own #DefyTheDarkness images to the Proviz Instagram page, for a chance to be featured and to join the movement.
Anthony Langly-Smith, co-founder of Proviz Sports, said: “We are immensely proud to be celebrating our 10th anniversary and we are even more excited for what’s in store for the future of Proviz. We feel like we have been an integral part of so many commuters’ lives and we feel our new campaign reflects our vision for the future.”
Founded in 2008 in London, Proviz has become an international award-winning sports brand, distributing in 40 countries. The brand is a leading specialist in high-visibility sports products, and has been shortlisted for the 2018 Growing Business Awards.
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