Pure Scooters to open multiple UK stores and rebrand to Pure Electric

Pure Scooters has announced plans to open multiple shops in the coming weeks, eyeing up 11 inner city locations across the UK.

The business is looking at sites in Birmingham, Bristol, Derby, Edinburgh, Gateshead, Glasgow, Liverpool, Manchester, Norwich, Nottingham and Southampton.

Adam Norris, CEO of Pure Scooters, said: “This is an exciting opportunity for the business to accelerate our growth across the UK. My vision has always been to develop our presence within inner city locations across Europe, this comes at a critical time to support our ambitious strategic plans, as we look to rebrand and extend our range across other e-mobility solutions.”

The retailer is planning to adopt a new trading name, Pure Electric, to broaden its proposition from scooters to wider micro-mobility solutions. Pure was launched 14 months ago and currently operates with one shop in Belgravia, central London.

Peter Kimberly, Pure Scooters International Managing Director, added: “These fantastic high-street sites provide us with the platform to develop our e-mobility proposition enabling us to deliver exceptional service to our customers. I am delighted to be accelerating our growth, working with some world class micromobility brands whilst growing our team of talented colleagues from across the industry who are central to our retail strategy as we move forward.”

While still currently illegal on UK roads, a consultation into the viability of legalising public use of e-Scooters launched in February with the Government reportedly keen to align legislation with e-Bike rules.