Raleigh to donate 100% of Black Friday profits to World Bicycle Relief

Raleigh has announced it will be donating 100% of profits made on Black Friday to its charity partner World Bicycle Relief.

World Bicycle Relief is a non-profit organisation that delivers bicycle distribution programmes to developing countries around the world.

As the Nottingham based brand’s official charity partner for 2021, Raleigh have been working closely with World Bicycle Relief over the past year to raise funds and increase awareness about the life-changing work they carry out.

Lee Kidger, Managing Director at Raleigh UK said: “A bike is a great Christmas present no matter where you are in the world. Whether it’s a child’s first bike or an avid cyclist getting a new pair of wheels in the spec they’ve been dreaming of, a bike is guaranteed to bring a smile to the rider’s face. And while these are indelible moments and memories, this Black Friday we  want to double that joy with the true power that bikes can bring access to goods and services for a full life.

With World Bicycle Relief we’ve helped deliver the funds to provide a life-changing mobility solution: the Buffalo Bike. The Buffalo Bike gives people that little bit of help to get the most out of life whether it’s going to school to get an education or helping them reach the healthcare providers they most desperately need.”

Allison Dufosee, CEO of World Bicycle Relief UK said: “This Black Friday initiative from Raleigh is another in a series of activities carried out as part of our charity partnership that will make a tremendous impact to those who have only ever walked.  Our thanks go to Raleigh’s incredible staff team and all customers who have given their time and thought into this incredible partnership. Merry Christmas to All!”

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