Raleigh Bike Parts launches SRAM Essentials programme

Raleigh Bike Parts is offering increased dealer margin on the SRAM workshop Essentials range through its new partnership programme, aiming to give IBD workshops a ‘competitive edge’.

As well as an increased margin, the SRAM Essentials programme offers dealers an ‘Always in Stock’ promise on the top 20 chains and top 20 cassettes, with a few added extras thrown in.

“We’re thrilled to be extending the product offering of the new SRAM Essentials range,” said Brand Manager Spencer Hayes. “This new partnership programme replaces our old SRAM Access initiative and offers increased margin on over 2.5 times the number of products compared with the original programme offering a massive benefit to our partner stores.”

All SRAM Essentials partner stores will receive a 15% discount on Raleigh’s Elite pricing across the 178 products in the SRAM Essentials range, including all chains and cassettes, and selected bottom brackets, brake pads and more.

Raleigh is further offering dealers 10% of their next parts and accessories order through its B2B website should one of the top 40 products be out of stock, in a bid to honour the ‘Always in Stock’ promise.

An initial commitment order of £200 from products in the SRAM Essentials range is required to join the programme, and to remain a part of it Raleigh Bike Parts requires a monthly spend of at least £150 from across the entire SRAM range.

The SRAM Essentails programme entitles members to free delivery Monday to Saturday on orders including SRAM products.

“We’re all about supporting the Independent Bike Dealer, and this programme is designed to do just that,” continued Hayes. “We’re even offering stores an additional 30 days credit on opening orders placed in January because we know what a tough time of year this can be for our stores.”

To join the SRAM Essentials partnership programme, stores are advised to contact their Raleigh Area Account Manager, email sales@raleigh.co.uk for a price list, alternatively stores with an existing B2B account with Raleigh can place an order via the B2B website.

Hayley Everett

Multimedia Reporter

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