Raleigh UK and Saris have announced the launch of the ‘Winter Miles Challenge with Saris UK’ which is now live in the Strava Gallery.
Peter Hunt, Head of Brands & Marketing at Raleigh said: “This campaign is something we’ve really been looking forward to launching. By working collaboratively with the Saris Global team, we have collectively been able to deliver something new and exciting for Saris in the UK market which I’m sure will go on to add value to independent stores in the UK.”
Hunt continued: “We’re really impressed with the results so far, after just one day of the campaign being live, we have over 20,000 athletes signed up to take part. I would urge any Saris stockists to get involved in promoting the challenge to your own audience too, you never know when a simple social media post will prompt a customer to get in touch or head into store.”
The Winter Miles Challenge is scheduled to run from November 16th-22nd, with a one-week preview from 9th November to 15th November. This allows Strava users to sign up prior to the challenge’s start date; either online or via the app.
To complete the challenge, riders must cycle for a total of 4 hours during the 7 day period. Athletes who complete the challenge will receive a digital badge and the chance to win the Grand Prize Giveaway of a H3 Trainer & MP1 Nfinity Motion platform indoor training bundle. There will also be five Saris Swag bags available to people who join the Saris Strava Club.
The campaign’s main goals are to increase Saris’ brand awareness in the UK market and to refer customers to its local store. Additionally, it also aims to grow Saris’ UK Strava Club membership.
Andy Best, International Sales Manager at Saris said: “This is the first sighting of Saris on Strava, and we’re energized by the amount of interest we’ve seen so far. Saris has a unique and competitive line-up of products, each thoughtfully created to improve the cycling experience for all types of athletes. By working with Raleigh UK, we’re keen to get our products into the hands of UK customers while supporting sales through independent stores.”
“To support the campaign and ensure we can drive customers back to their local store we’ve added a UK dealer locator to the Saris Global website which has been populated to cover current stockists,” he added.
Stores who would like to get involved in promoting the challenge are encouraged to sign up to the Strava challenge and Strava Club, and share these links with their staff, customers and associated cycling clubs. Stores can also download the campaign Digital Asset Pack for use across their social media platforms and website and can use the campaign hashtags #KnowNoBounds and #SarisWinterMiles to share content. Any trade customers who would like custom sized artwork can request this through their Raleigh Area Account Manager or by emailing firstname.lastname@example.org.