The Proper Cleaner range consists of ‘just add water’ cleaning products which are environmentally friendly, easy to ship, use less materials and ultimately produce less waste. The concept rests upon consumers only having to purchase a single bottle and then subsequent replacement sachets of the cleaning product. The brand’s 1.5 litre pouches means the cleaner equates to £3.33 per litre, and £5.66 per litre.
Lee Kidger, Parts and Accessories Business Manager at Raleigh, said: “We are delighted to be working with such a forward-thinking company as Proper Cleaner by Guy Martin who put the consumer at the forefront of their product development. Their brand ethos around sustainability is one we share and one that is taking more focus from us here at Raleigh UK. The entire team at Raleigh is excited to be driving the brand Proper Cleaner by Guy Martin in the UK cycle industry.”
Andy Spellman of Proper Cleaner, added: “Guy and myself are really happy about the Raleigh tie in for Proper Cleaner. On a personal level, I’m not saying I’m an old boy, however, when I think of iconic and British push bikes from my youth, it’s always the Raleigh Burner and Raleigh Chopper that come to mind.
“It’s pretty cool and a privilege to know that Proper Cleaner is going to be a part of Raleigh’s incredible history moving forward and that Raleigh are thinking the same as us – why would you ship water, it’s crackers!”
Raleigh currently offers further support to IBD customers with its P&A Partner Scheme which offers greater margins, point of sale solution and free delivery six days a week.
Raleigh MD, Pippa Wibberly, said: “We are constantly looking at new ways to offer support and value to the IBD network here in the UK, making changes such as Saturday delivery reinforces our promise to support our IBD partners with industry leadign service and logistics.
“Our focus is to be a one stop shop for parts and accessories and to keep driving forward with the best brands, availability and service levels giving our partners the tools necessary to deliver a first class experience to the consumer.”
For further information on Proper Cleaner, Saturday delivery or Raleigh’s P&A Partner Scheme, contact firstname.lastname@example.org or 01773 532600.